Brand family
On this page
The system runs on two surface registers: corporate (frontierdefensetech.com, investor and press collateral, recruiting) and product (grdwt.ch, the in-simulator UI for GRIDWATCH, GHOST GRID, QRF, SECTOR, and sibling trainers).
Both registers share one voice, one accent color, one typographic system, one grid, and one component library. What differs is atmospheric intensity, not palette. The corporate surface looks like a capability brief. The product surface looks like a sensor feed. Same tokens, different dial setting.
No second brand color. The tactical-green accent formerly on grdwt.ch is retired - it reads too close to generic-military, and a single luminous accent carries more signal than two. Product surfaces earn their distinct character through glow, texture, and typographic temperament - not a different hue.
The dials
| Dimension | Corporate register | Product register |
|---|---|---|
| Accent | Electric blue, restrained | Electric blue, more luminous |
| Glow | Subtle, hero elements only | Ambient, functional, signals “live” |
| Textures | Grid overlay only | Grid + ambient radar + ghost tracks |
| Display type | Title-case heavy grotesque leads | Uppercase condensed wordmark leads |
| Density | Generous whitespace | Information-dense, operator-grade |